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Do your competitors do a better job communicating with your shared
target market? How does your website stack up against others in your
field in ease of reading? How about your newsletters? Are they
written so that your customers can easily read and understand them?
Wiley can give you a comprehensive score that looks at how good a
job you're doing in presenting yourself to your market. You can then
use the scores to benchmark your progress toward more effectively
communicating. This data often also is useful in showing others the
impact of clear, concise writing on the bottom line.
A few of the ways Know the Score is used:
- Website
benchmarking - Does the copy on your pages communicate quickly
and clearly? Are you missing opportunities to connect with
customers or potential ones?
- Employee
writing evaluation - Does an employee write consistently in a
way that is easy to read and understand? How do a group of
employees compare? Know Your Score can track improvement over
time.
- Newsletter
assessment - Is it properly written for its target market? Is
it adding value or diminishing it with your customers.
- Letters to
customers readability - Do your customers wonder what it is
your letters are trying to say? It's not personal if it fails to
connect with them.
- New business
presentation - Are your proposals well written? Is there
something about your potential client that you can tell them that
they don't already know?
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