| Details:
Wiley measures how clearly and concisely his clients and
individuals write. He uses software tools to measure such
characteristics as Flesch Reading Ease, Flesch-Kincaid Grade Level,
the FOG level, the Fry Graph score and others. He reviews word
choice patterns, as well as active and passive voice use. He
combines all these elements with his three decades as a PR executive
generate a numerical score and a personalized narrative.
Individuals use this service to benchmark how they measure up
quantitatively, then look to Wiley's narrative to learn what they
might do to write with greater clarity. Employers use the service as
a tool
to help prepare annual reviews or to work with individuals to improve
their writing skills.
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